I hope you had a wonderful Thanksgiving holiday. It may be a bit cliche to post on what I'm thankful for during this particular holiday, however I believe it offers a valuable point. As a copywriter and ghostwriter I have a number of wonderful clients. I've had my share of doozies too but everything has always worked out in the long run, and for that I'm grateful.
The other day I had the extreme pleasure of being interviewed by one of the country's top copywriters. I was being interviewed for my experience with a particular copywriting process and program. When I was asked to do the interview I felt extremely honored. How exciting to be interviewed by one of the best copywriters in the world! What a wonderful addition to my resume and how exciting if I am quoted in this particular piece of copy. Great promotion for me too.
The call arrived, right on time and I was ready. As most interviews go there was a bit of friendly chit chat before the questions and after the interview questions were over, a little bit more of friendly chit chat and then we said goodbye. The call went well. I'm a friendly person by nature and I enjoy talking with and meeting new people.
Then the email came…..
Just when you think you have a handle on things… it all changes. Sound familiar?
The more I learn about social applications like Facebook, the more I realize how many more channels there are to get a message out to people. For example, because of Facebook, I'm now networking with people in Australia to help them build their businesses and get exposure for them while they do the same for me.
These aren't people in my downline or upline, either. In fact, they have no relation to network marketing whatsoever.
Because I'm hanging out in social groups geared towards internet marketers, I get to meet people around the country and around the world. We find out that we have common interests and some common knowledge. But what's really cool is the stuff you learn from other people and what you are able to give in return. Things that may be second nature to you may be a complete revelation to someone else.
And maybe, just maybe, you'll get to hook up with the people you look up to most in your industry. Chances are, if they're still going to be going strong with business on the internet, they're going to be on an application like Facebook.
In fact, here's an invitation for you: if you're not on Facebook, go sign up now. Create your account and look me up. My profile is here (follow the link) and feel free to add me as a friend.
This is a lot different than MySpace, by the way. Facebook is a bit more grown up and they are serious about kicking people out who misbehave.
So, just a short post for today – basically it's just a reminder to get social and your business will thank you for it.
Filed under Blog by 
Ever find yourself just sitting at your desk staring at your computer not sure how to start your next article, report, or even email message?
It happens to everyone from beginning writers to folks who have been writing for decades. One cause of writer's block is procrastination. Quite possibly you've put off writing until the very last possible minute and now that it's do or die time, you just can't figure out what to say.
Another cause of writer's block is fear. Fear that you're not going to be able to express yourself clearly and get your point across.
Here's the solution!
E-Newsletters, commonly called ?E-Zines?, are a must have for any business in today?s competitive market. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allow you to enter your customers? lives regularly. Your e-zine must have these 5 features if you want it to be successful.
Filed under Blog by
Writing copy that converts readers into buyers is a challenge that sends many business owners running for the hills – or at least seeking expert help. Today I'd like to offer a simple bit of advice for those that prefer to do it themselves…Pay attention to your verbs.
Verbs are the POWER words in your sales copy.
Verbs are the words that give your copy action. They compel emotion and paint a scene that makes your writing pop!
Using Verbs. 4 Simple Steps to Activate Your Copy.
Filed under Blog by
Creating a compelling headline for your article, email, or even your sales page can be a frustrating and futile practice. You need the headline to contain your keywords, often difficult to imagine in a real sentence. Truly, it can be a hair pulling experience. Researching the keyword 'headline', one of the largest searches was 'headlines today top'. How on earth can that logically fit into a sentence? Fortunately, with this tip, you don't have to worry about it.
In addition to search engine optimization, the other task that your headline has is, of course, to gain attention. Your headline needs to encourage people to open your email and to read your article or web page.
Here's how to accomplish both:
Just recently a man swam across the North Pole. It took him just over 18 minutes. The water was about 29 degrees Fahrenheit. He said it was the longest swim of his life.
Now, what do you do in your daily business that could be as difficult to overcome as that?
The most interesting part to me was that he had a "mind coach" with him as part of his team to get him through the event. Why? Because that was the hardest part – getting over the mental hurdle. The physical body is relatively easy to train. It's the mind that needs the most training focus.
Filed under Blog by
One of the counterintuitive things I've discovered in internet marketing is that you don't really need to be super smart to make a big success. In fact, I've seen a lot of smart people who know as much (or more) than the "gurus" really struggle to make their business grow.
So if it's not about how smart you are, what is it?
Filed under Blog by