August 14, 2007

Are You Doing the Things That Are Worth Your Time?

I'm a big advocate of spending time on things that are worth your time. That can be hard to do, since it seems easier just to do things ourselves rather than hire someone to do it for us. This is where mapping out the processes in your business can really pay off.

By knowing what you actually spend your time on during the day on a regular basis, you can hire and train someone to do that task for you. This doesn't have to be someone that comes into your office either. Nor does it have to be someone overseas. There are plenty of people who work from home that could take over some regular tasks for you.

These kinds of things run from answering the phone and processing customer orders to writing content for your web sites. Don't think you can afford it? Then check out the following article…

Are You Worth More Than You're Making?

Here's a great excerpt that summarizes the idea:

"As you might have suspected, I believe that every business owner’s highest payoff work or best use of time is any amount of time spent doing effective marketing.

Here’s a little math quiz that I suggest you play with to help drive home this point. Figure out how much money you make annually or, better yet, how much you want or need to make annually to achieve your dreams and goals.

Now, divide that number by 2080. (That’s the number you get if you work 40 hours a week for 52 weeks a year - I know, I know, you work 80 hours a week but just work with me here.)

The answer you get is what I call your PAY or Personal Average Yield. The idea here is to pin down what your work is worth an hour and realize that if you can hire someone to do any of the things you currently spend your time on for less than that number, you can’t afford to do it yourself - did I mention that you could use the spare time to do some marketing."

 

So, what are you doing to get the most out of your time?

Filed under Marketing by

Link to This Article Print Comment

Leave a Comment

Powered by WP Hashcash