August 6, 2007

Staying Focused in Your Business

Good ideas are just a little too easy to come by.

When I first got into the world of marketing on the internet, I found myself in the same position as a lot of beginners. I was (and still am) learning all kinds of cool stuff about marketing, but the big question: "What Do I Sell?" hit me as hard as anyone else.

Once you get a bit further along in understanding the ins and outs of internet marketing, you end up with a completely opposite problem: "What Do I Focus On?". There are just so many good ideas, so many markets looking for a good product, that it can be hard to focus on development once you get started in a market. Especially if the part you really enjoy is the startup phase.

For example, there's an eCommerce store I started for outdoor furniture. That was a lot of fun to put together and it's a great market. But once I got the site up, I was distracted by other equally cool opportunities. The only problem is that there are only so many hours in each day, and you can only take on so many things at one time. It's true that a good process will have many of the tasks outsourced, but you still need to spend the time to develop the process and then find the people to fill the positions.

Finding good people may be the most difficult challenge in all of business, whether it's online or offline. But once you find good people that frees your own time up to continue developing markets and chasing down your other good ideas. ;)

So a plan of action that I really need to take is to focus on developing my existing assets, continue supporting the many great people who come to me for MLM training, and continue sharpening my own marketing skills so that I can pass that knowledge on to my organization.

So as you work on your business, remember to make it the best it can be while defining what the individual tasks are. Then find good people to fill those tasks so you can continue building out on your ideas. Trying to ride two horses at once is pretty darn tricky. I'd rather have those horses pulling me in a wagon. Then I can have lots of horses. ;)

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