Do you know people that seem to just be waiting for the next big payoff? Do they seem to jump from MLM business to another hoping to cash in on some great new plan?

Unfortunately that is really common in our industry and I'm sure contributes to a high level of "failure" that critics (and some supporters) of network marketing seem to quote so often. There's a pattern that emerges as a few success stories get out that go along the lines of "all I had to do was…" at which point they go into a greatly simplified version of their path to glory.

While it's great that they're happy for their own success (and hopefully for the success of their downline), by glossing over the hard parts they do a disservice. Inexperience marketers new to the industry, and even some veterans, get pulled in by the hype and forget that it takes work to build a real business.

So how does it really go? Let's take a look at that…

Here's the story of Mary Marketer. She wants to be able to make more money from home with her own business. She works for a large corporation in marketing, but her career has stalled and she's not sure that there is much further she can go with it.

That's her area of strenght and her focus.

She doesn't want to stuff envelopes at home and she doesn't want to do home parties. She turns to the internet and finds a vast array of business opportunities. Even though she is a marketing pro offline, the online aspect are new for her. So, despite her better judgement, she decides to join up with a company that says it will do all of the work for her. All she has to do is pay in the money and the company will build an organization for her.

She actually gets pretty excited by this. She figures that within a couple of months she'll be matching her professional income and be able to retire early!

The months pass and despite her regular payments, the return on her investment has yet to materialize. She figures she just got with the wrong company, because the concept is just to great to pass up! So Mary goes to another company with similar promises only to receive very little result months later.

Do you see the trap she fell into?

Even though Mary is an intelligent person, she only saw the side of the business that would bring in money, but the part that requires work was never explained to her. She was led to believe that all she had to do was put her money in and get some multiplier back, without having to do any work.

That is the lottery mentality.

The mentality that a true entrepreneur must learn is that business grows in cycles. The very start of a business, especially the launch, can see very large numbers in terms of growth. But it's after a period of fast growth that consolidation must take place to sustain those gains.

By planning long term for a business, you can maximize the growth phase and even build upon that as the business matures.

This is where the business of online gaming is at right now (click here for the online video presentation). The company is in the process of launching the business and right now is a main growth phase. It's free to join and invite others and in September you will have a chance to capitalize on the growth and consolidate your business. Done properly, you can even sustain that growth into a nice monthly residual income.

Click here to take a look.