Regardless of what company you are with or what product or service you promote, the relationships you build with your customers and business partners will be vital for your long term success. Even though lately I have been very excited about promoting the business for online gamers, the long term strategy still involves relationship building.

It has be relatively easy to get new people to take a look at this business since it has so many upsides. But I also realize that it's not about just sheer numbers of people. Always remember that it's not just a list of names; the people you have invited are a lot like you. They want to do something different with their lives and are looking for some partners to help them. They probably even like helping out other people.

Really, it's all about team building. And not just within your own group. You would be amazed at the amount of growth you can see by teaming up with people who may be completely unrelated to your business. Let's use the example of a nutritional product since that's what so many people market these days.

Some advice you may have heard is to go to health club or gym owners and give them your business or product presentation. The focus of this is generally to get them as a business builder (oooh, great opportunity, right?!) or to at least get them to use the product themselves. If you strike out on both of those fronts then you've lost, right?

Wrong!

In fact, if you come across as a "real" person and not just a walking advertisement you should be able to develop some sort of relationship with that prospect. Maybe they don't want to sell or use your stuff, but what about advertising? You can bet that if they're doing a good job of taking care of their membership, then they will be sending out newsletters or have bulletin board postings. If they don't currently have paid advertising in those areas then you have a great chance to get the word out about your product for relatively little expense.

This is the kind of opportunity that comes from thinking about building relationships with people and promoting yourself rather than your company.

Let's go back for a second to the scenario where you have a lot of people who have expressed interest in what you're offering, but are still skeptical or unsure if it's the right thing for them. Don't go with the temptation of trying to convince them to take action. Instead, just keep building the relationship and if they like what they see, you won't be able to stop them from wanting to do business with you.

The Project eVo roll out is a great example of this. There are a lot of gamers out there who would like to make money doing what they love (gaming). There are also a number of marketers who are finding it tough going in the heavily saturated markets like health supplements and travel. This becomes a great attraction since there is no physical product to ship and you don't have to be considered a "gaming expert" to promote it.

It's all about having fun!

That's what initially attracted me to this opportunity, but my sponsor and I have got along great and are developing future collaborations. He also "gets it" when it comes to relationship building.

So even if you see a lot of people come into your business on a free or trial basis, remember that you need to keep in touch with them and show that you are a real person behind the business and that you want everyone to make a bit of cash and have a good time doing it.