May 4, 2007

Marketing Video Blog: Engineers, Personality and Branding

Here's this week's video blog entry and a quick lesson on SEO.

When you publish something like a video on a web page, it doesn't really produce much in the way of textual content for the search engines to find. When the search engine spiders come across the page, they see all of the formatting and standard text that is on the rest of your site, so they calculate that this page is a lot like the others pages. Since SE's like Google want to show unique, relevant results ina search, they'll stick that page in somthing called the "supplemental index".

This means that page is a lot less likely to show up for a search than other pages. Now the content of those other pages may not be as good, but because there are more words on the page put together in a fashion that is fairly unique from any other page in its index, it will show up earlier than a page with just a video on a blog site, even though that video may have great content.

Well, enough with a critique of search engines.

They're getting more capable all the time and since Google owns YouTube, I'm sure they're working on a way to index video content properly.

Note on YouTube: I wish there was a way for me to pick the still frame shown on the video. I look like a chipmunk. Oh well.

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